Persuasion techniques used in Leah McFall’s article

In Kate’s headband is a message… are you listening? by Leah McFall I found various persuasive techniques used to get readers on side with her strong point of view.  Firstly, she comes at this article with a humorous, yet satirical tone, it’s is like she is totally baffled by the subject.

One technique that is repetitive throughout, is her use of exaggeration to state the ridiculous subject, for example; ‘you can see these suckers from space’, ‘enormous half-doughnut strapped onto the skull’, and my favourite is ‘weaponised hers, which are more size of small, sovereign countries’.  I feel she is using so much exaggeration to enhance her point of view by showing readers the ridiculousness of the subject of the article.

The other clever technique she is using to prove her point that the headband is making a comeback thanks to the Duchess, is the monkey see, monkey do effect.  Don’t get it wrong, I am not calling the Duchess a monkey, merely pointing out mentality, it is almost herd mentality.  We like what she wears, and we want it for ourselves.  As she point’s out with social proof from retailers as to the ‘Kate effect’.  It is clever to use this technique because she tells us with proof, that if Kate wears a headband, it doesn’t take long at all for many others to want to wear one too, copying her style and trend.